Three Online Super Powers Joined Forces, And They Want To Control Your...

Three Online Super Powers Joined Forces, And They Want To Control Your Movie-Going Experience

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“What’s in theaters? When is it playing? Is it any good?”

According to a company statement on Wednesday, popular film ticketing website Fandango has agreed to acquire Flixster & Rotten Tomatoes. Together, these three entities are among the most popular sources for movie fans (aka 99.9% of people you know) to find movies, rent or buy, and peruse critic & fan reviews. Fandango believes the combined reach will approach 63 million users. That’s a lot of buttery popcorn fingers browsing the app.

Quick breakdown:

-Rotten Tomatoes, famous for it’s “Rotten or Fresh” aggregate ratings, began in 1998 and was purchased in 2010 by…

-Flixster, which allows users to buy & rent movies, watch trailers, and purchase tickets online was acquired today by…

-Fandango, the online ticketing giant with bigger dreams of a “One Stop Shop” for movie watchers across the board.

Will this Pangea of Cinematic Information improve our theater-going lifestyles? The jury is still out. The purists who love Rotten Tomatoes’ famously stingy critic aggregate scores will throw Gummy Worms at our phones if Fandango’s EXTREMELY generous scoring system becomes the standard. This is tin foil hat paranoia, but let’s take a closer look at the current pre-acquisition mobile formats.

Check Fandango before you hit the local drive-in:

OMG! Everything looks amazing! Summer blockbusters in February...who'da thunk it?
OMG! Everything looks super! Summer blockbusters in February, who’da thunk it?

If you cross-reference those films on Flixster/Rotten Tomatoes:

"Did we just watch the same movie?"
“Did we just watch the same movie?”

What in tarnation? Explain:

Can't blame them. Businesses gotta make money, too, ya know.
Can’t blame them. Businesses gotta make money, too, ya know.

Do you need all your movie tools in a single mega-platform? When you’re sitting in a dark movie theatre with Goobers, Sour Patch Kids, & Swedish Fish…you don’t have to swallow them all in the same bite.

But Fandango is banking on it.

“We’re gonna need a bigger app”

 

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